Thomas Piggott
User Experience Lead

In Context: Elementary

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In Context: Elementary is Gale's elementary school product aimed primarily at 3rd through 5th graders. Because its competition had evolved past it in terms of both functionality and appeal, the business decided it was time for a redesign. Our goal with the redesign was to understand the needs of our youngest learners and how their teachers wanted to teach research skills. To do this, we needed to accomplish the following:

Giving Users Reason to Return

It was important to us during the redesign that we gave users a reason to return beyond just the need for occasional research. To that end, we added the following:

Updating the eBook Reader

It was important to update our eBook reading experience because it was originally designed for college researchers and the needs of a 4th grader are vastly different than those of a PhD researcher. Some of the updates we made:

Ask me more!

That's a lot about this project, but there's always more to it! I'd love to dive deeper with you on any of the topics above or any other aspect of this project. Here are some starters:

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